We provide you with a more effective product launch through proven, comprehensive programs
Who We Are
We have strength through association.
Earle Durham & Associates brings executive level sales and marketing experience along with the resources necessary to help your organization execute successful product launches. Along with our associates bds mktg, BtB Marketing Communications, and Performance Strategies we have established a team with hundreds of years of experience in sales, marketing, marketing communications, training, and incentivizing sales channels.
This puts us in a unique position to be yoru full service partner on your next product launch. We can support your internal resources or provide full turnkey solutions.
What we do for you
Communication
Engineering a good product is just the beginning. Can you reach your market?
We can effectively reach your target market through direct marketing, public relations, advertising campaigns as well as online promotions
Market awareness is a key element of any successful product launch. Through our strong team of associates, we’ll develop the integrated marketing communication programs that best support your product launch sales objectives. From unprecedented PR coverage for your company, products and services to on target plans that communicate the right messages and benefits to the right audiences, we’ll help ensure your product launches are successful and generate the leads and sales you expect.
Training
Does your sales channel have the necessary product knowledge to sell effectively?
We execute effective training programs that produce the predetermined results and returns required for successful product launches
Our associate, bds mktg supplies outsourcing of client learning and development. We are able to deliver a total training solution, or specific tactical elements, by defining and developing, with your subject matter experts, the learning content critical to executing your company’s business strategy. Our national network of technical trainers, can reach your entire sales channel, from your Direct Sales Team to your MReps and Distributors in a timely and cost effective manner. We adhere to ASTD standards and learning principals in content development, pre and post assessments, simulations, demonstrations and learning follow up.
Incentives
Can you answer your channel partners most fundamental question...What’s in it for me?
We create innovative incentive programs that consistently outperform non-participating competitors by delivering higher ROI results
Your sales channels always have options. So, are they choosing your products, or your competitors? Through our association with Performance Strategies Inc. we can increase product awareness and direct customer loyalty to you through a strategic incentive campaign. We create innovative rewards structures and positive reinforcement to further motivate your channel partners to opt for your product. Your company’s product will remain in the forefront because of the added value to the purchase an incentive reward brings. These programs are time-tested, cost effective methods to gain market share and expand your bottom line.